Thursday, May 27, 2010

City Market: F 1/2 Road Parkway


City Market is out of the ground on their 24 and F Road store. The above picture is a diagram of the proposed F 1/2 Road Parkway approved by the city in 2005. A portion is already complete from 24 Road north of the new 14-plex cinema to Market Street.


City Market built a culvert to provide access to their new store off 24 Rd, which will facilitate Redlands residents primarily. However, because the 24 Road access is only a ¾ intersection residents from the north will not be able to make a left turn into the parking lot. Instead they will have to gain access from Market Street. From Patterson Rd (F Rd) there will be numerous lights, making the location inconvenient. From 24 Rd a left turn will be required to F 1/2 Road then another right onto Market Street.


The simplest path to City Market for the majority of residents in the North Area will be realized when the F ½ Road Parkway between 24 ½ Road and 24 Road is built. It may still be easier to access the Horizon Dr. Safeway from the North.


I am interested in spearheading a public demand for the construction of the F 1/2 Road Parkway, in lieu of other frivolous city projects, such as spring clean-up. Please let me know if you are interested.

Thursday, May 13, 2010

MBA - Marketing Strategy

The Marketing Strategy course for the MBA program opened my eyes to what is involved in effective marketing. It is a very in-depth and time intensive undertaking to create a marketing plan. The process helps clarify the current situation, goals and objectives, strategy, competitive advantages, implementation schedules, and evaluation controls. I'm going to begin applying what I've learned to the properties I have listed. Finding buyers in the current market has proven challenging and presents a good opportunity to get sophisticated in order to bring the best value to customers and clients.